About Us

Nutri Advanced – naturally better

In 1981, leading naturopath Norman Eddie set out with his son, Ken, to raise awareness among health professionals of the benefits nutritional supplements could offer. They did this by introducing a specialist range of premium quality products to the UK market.

Ever since Nutri Advanced, now headed by Ken Eddie, has been at the forefront of nutritional research and innovation, educating health professionals and offering unrivalled levels of customer support.

As the industry evolved and grew, Nutri Advanced continued to win the trust of practitioners the length and breadth of the country. And by continuing to use leading scientific research to develop innovative, premium quality, highly effective products, Nutri Advanced has kept its position as a pioneer and leader in nutrition. 

The care we take at every stage of the manufacturing process is meticulous.

Formulations are both innovative and based on sound scientific rationale, allowing treatments to be tailored to individual needs

  • Products are manufactured in state-of-the-art facilities and their purity and potency checked to Good Manufacturing Practice (GMP) standards
  • Only the highest quality ingredients are selected - often present at significantly higher levels than other competitor products to give you greater efficacy
  • We’re so confident in the quality of our products that our entire range is backed with a comprehensive guarantee - if you’re not satisfied, we’ll offer a full refund*.

A wealth of knowledge

Of course, products alone won’t enhance understanding of the crucial role nutrition plays in optimal health. So we have made a huge amount of clinical information, harvested over three decades of research and development, available on our site -

  • Educational literature – patient guides, product profiles, technical papers, information sheets on conditions, FAQs and videos
  • Health Notes – presented in an easily-searched A to Z format, this extensive library of information encompasses the latest index of health conditions, detailed information on supplements, in-depth accounts of botanical medicine and detailed summaries of drug interactions

To ensure you have all the support you need, our team of expert nutritionists and experienced product specialists are on hand to answer calls during office hours. If you have an enquiry about a specific product, our Technical Support Team know all there is about everything in our range.

All orders are processed swiftly and efficiently – with products packed and dispatched that day, if you order before 3.30pm in the UK and 1pm in ROI. And if your order is over £65 we’ll deliver free, direct to your door via our courier service.  

If you’ve been recommended Nutri Advanced’s products, you know you’ll be taking quality products endorsed and trusted by professionals in healthcare. Let Nutri Advanced enhance your life, however you choose to live it.


We're extremely proud to have several award-winning products in our extensive range, including ProbotiX Daily 5 Live - winner of True Health's Best New Product, Vision Plus - winner of Frost & Sullivan's Product Leadership award, and Vitamin D3 Lemon Melts - winner of Natural Pharmacy Business' Best Supplement & Herbal. Ultra Probioplex Plus has been awarded Best New Product 2018 by Nutrition I-Mag, and Ultra Probioplex Duo received the Silver award for Best New Product 2018 by IHCAN.


Education is at the heart of everything we do and we’re proud to host an insightful and diverse selection of CPD accredited seminars with leading speakers such as the ‘Father of Functional Medicine’, Jeffrey Bland, natural medicine pioneer, Dr. Joseph Pizzorno and gut health expert from the National University of Natural Medicine, Oregon, Dr. Steven Sandberg-Lewis.

Alongside seminars, we also regularly host webinars with top functional medicine practitioners such as Jo Gamble, Robyn Puglia, Pete Williams and Kristi Hughes.

Formulated Products

We supply a large range of specialist supplements to thousands of practitioners every day. Our formulations are always based on sound scientific rationale and we work closely with some of the largest global leaders in functional medicine, such as Metagenics, to develop ground-breaking new products.

With an innovation network across top institutions such as Harvard Medical School and Cleveland Clinic, Metagenics invest approximately £5 million a year in researching and developing nutritional solutions; we supply their revolutionary products exclusively in the UK and Ireland.

We have also developed a selection of products alongside revered industry professionals, such as Jeffrey Bland PhD, Xandria Williams ND and Martin Budd ND. World renowned functional medicine expert, nutritional biochemist and registered clinical laboratory director, Jeffrey Bland PhD, FACN, FACB, CNS formulated our popular metabolic foods range. Jeffrey Bland has been an internationally recognised leader in the nutritional medicine field for over 30 years. He is founder and president of the Personalized Lifestyle Medicine Institute, as well as founder and Chairman Emeritus of The Institute for Functional Medicine, the global leader in Functional Medicine education. Jeffrey Bland is an iconic figure in the natural products industry and held several key positions at Metagenics prior to his retirement from corporate life in 2012. Jeffrey Bland was formerly Professor of Biochemistry at the University of Puget Sound and Director of Nutritional Research at the Linus Pauling Institute of Science and Medicine. Jeffrey Bland is a respected author of books for both healthcare professionals and consumer audiences, he is also the principal author of over 120 peer-reviewed research publications on nutritional biochemistry.

Xandria Williams ND developed AdrenoMax and Liver Support. Xandria Williams began her career in chemistry and geochemistry, before turning to study biochemistry and then human metabolism, nutrition, naturopathy, herbal medicine, homeopathy and psychotherapy. She has lectured extensively at Naturopathic, Chiropractic and Osteopathic colleges and has now been in private practice as a Naturopath for over 30 years. Her published works include 20 books and over 400 articles on physical and mental healthcare.

With the publication of 8 books and lecturing, Martin Budd ND has become an authority on the diagnosis and treatment of blood sugar disorders, hypothyroidism, chronic fatigue, stress and allied health problems. He has formulated Glycaemic Complex and Thyro Complex for Nutri Advanced. Speaking on his Thyro Complex formula, Martin Budd said, “I designed Thyro Complex for Nutri Advanced to provide the nutrients needed for thyroid support. Confirmation of its value is shown in patients’ symptom-relief when matched with improvements in their blood test results.”

Order online now or call Freephone 0800 043 5777

Or if calling from a mobile call Freephone 0333 577 0101

If calling from outside the UK please call 00 44 1663 718850

*Conditions apply